Your advocacy campaign needs persuasion at scale. Only one format delivers it.
Across dozens of peer-reviewed studies, the persuasive effect of social media and digital advertising is approximately zero. The only format proven to durably change minds is live, two-way conversation. Converso delivers that — to thousands of people at once, fully managed, with the documented record of genuine public engagement decision-makers can verify.
Every channel your campaign is spending on has been proven not to change minds.
This isn't a media critique. It's the conclusion of peer-reviewed research across dozens of randomized field experiments. Social advertising produces near-zero attitude change. Broadcast reaches people and leaves them exactly where they started. Even well-produced earned media delivers passive readers — not people who have had a question answered by an expert in real time. The channels most advocacy budgets go to are information channels. Information doesn't persuade.
Persuasion at scale. That's what Converso delivers.
Social media broadcasts. Email broadcasts. Press releases broadcast. None of it persuades. A live telephone town hall with your spokesperson — reaching thousands of community members simultaneously, answering their questions in real time — is the only format the research has proven to actually change minds. That is what Converso manages.
Every type of public engagement campaign, fully managed.
From a single high-profile advocacy forum to a multi-city, multi-event consultation series — Converso handles every detail so your team focuses on the message, not the logistics.
Public Advocacy Town Halls
Live, outward-facing telephone town halls where your spokesperson makes the case directly to community members — not through media intermediaries. Up to 30,000+ households dialed per event. Live Q&A. Polling. Full post-event documentation for stakeholders and policymakers.
Stakeholder Consultation Series
Structured multi-event consultations with defined stakeholder groups — healthcare professionals, community leaders, municipal residents, sector representatives. Each event documented and reported. The full series tells a coherent engagement story your organization can share publicly.
Multi-Event Campaigns
A coordinated series of events — same message, different communities — managed as a single campaign. Consistent production quality, unified reporting, and a cumulative reach that transforms a single advocacy position into a province-wide or national conversation.
Physician & Expert-Led Forums
Credibility is everything in advocacy. Converso manages physician-led, expert-led, and executive-led public forums where the person making the case is the most trusted voice in the room. Live Q&A from community members. Real answers. Real conversations. No script-filtered talking points.
Community Outreach
High-volume telephone outreach to defined geographic or demographic audiences — neighbourhood by neighbourhood, riding by riding, or across an entire province. Robocall, IVR, SMS, and email channels coordinated through a single managed campaign. Multilingual outreach available.
Polling & Issue Tracking
In-session IVR polling during town halls, post-event surveys, and longitudinal issue tracking across a multi-event campaign. Real-time results during the event. Consolidated data across the series. The evidence base your advocacy needs to make its case to decision-makers.
Ontario Medical Association — "Stop the Crisis": 10 physician-led public town halls, 300,000 people reached
The Ontario Medical Association represents Ontario's physicians. When they needed to bring the healthcare system crisis directly to the communities where their doctors practise — not as a press release, not as a political statement, but as a live, two-way conversation between physicians and patients — they called Converso.
The "Stop the Crisis" campaign ran a series of 10 outward-facing public town halls. Each event targeted 30,000 community members in a specific Ontario riding or region. Local physicians led the conversation — explaining wait times, system pressures, and the real impact on patient care — and took live questions from the community members who called in or stayed on the line.
Across the full campaign, 300,000 phone numbers were reached. The events generated documented public engagement that the OMA could bring directly to government decision-makers as evidence of community awareness and concern. Not a survey. Not a petition. A live, recorded, two-way conversation — at scale.
- ✓No algorithm between your message and the audience
- ✓Live, two-way — people ask real questions and get real answers
- ✓22+ minute average engagement time per participant
- ✓Every interaction documented — defensible evidence for decision-makers
- ✓Physician or expert as lead voice — maximum credibility
Canada's leading advocacy organizations trust Converso to make their case to the public.
Advocacy campaigns live or die on credibility. Organizations that choose Converso get more than an event — they get documented proof of public engagement that decision-makers, media, and stakeholders can verify.
"The ability to put a physician directly on a live call with tens of thousands of community members — not through a media filter, but in a real two-way conversation — is something no other engagement format can replicate at this scale. Converso delivered every event in the series, on time and on message."
You define the campaign. We build it, staff it, and deliver it.
Converso manages every element of an advocacy campaign — from audience targeting through post-campaign reporting. You provide the leadership, the message, and the spokesperson. We handle everything else.
Tell us about your campaign
Share your goals, target audience, message, and timeline. We scope it in one conversation.
We build and execute the outreach
Audience targeting, scripting, multi-channel delivery, live events, and full post-campaign reporting.
You deliver the message
You bring the cause and the credibility. We make sure it reaches the people who need to hear it.
Persuasion at scale. Start here.
Public advocacy campaign, stakeholder consultation series, physician-led forum, or community outreach — we've managed them all. When a critical advocacy message doesn't reach its audience, the consequences are real: regulatory decisions get made without your input, organized opposition fills the vacuum, and the window to be heard closes. Tell us about your campaign and we'll have a quote back within one business day.
- Up to 400,000 dialed per event
- Multi-event series managed as a single campaign
- Physician-led, expert-led, and executive-led formats available
- In-session polling and post-event survey capability
- Multilingual events and outreach available
- Canadian-owned and operated
Book a 20-minute conversation
Tell us about your campaign — we'll scope it in one call and have a proposal back within one business day.
Going through the motions → Leading with confidence.
Organizations that genuinely hear from the people they serve don't just make better decisions — they build the trust to lead.
We respond within one business day. No obligation.