Healthcare

The people your health decisions affect most are the hardest to reach.

Your hardest-to-reach stakeholders aren't online — they're the seniors, caregivers and rural residents whose health is most affected by your decisions. Fully managed virtual town halls with phone: we handle the outreach, moderation and reporting. Structured community insight from hundreds to tens of thousands of participants in hours, not weeks.

Quotes in 1 business day Canadian-owned & operated
Converso is Trusted by:
Government of Alberta City of Toronto Ontario Medical Association AUPE — Alberta Union of Provincial Employees UFCW Canada PSAC — Public Service Alliance of Canada Vancouver Coastal Health Government of Ontario Regional Municipality of Wood Buffalo
The healthcare engagement gap

The people your health decisions affect most are the ones your current tools miss entirely.

Seniors. Rural residents. People managing chronic illness. People caring for family members. These are the voices health authorities need most, and they're the least likely to attend an in-person session or complete a web survey.

~30%
of Canadians 65+ — the population most affected by healthcare decisions — lack reliable home internet access
CRTC Communications Monitoring Report
Legal
mandate: every provincial health authority must hold public consultations before major service changes
Health Authority Acts — BC, AB, ON
47%
of Canadians reported feeling confused or poorly informed during major public health emergencies
Leger COVID-19 Tracker, 2020
Public health accountability isn't optional — and a web survey doesn't meet that mandate.
Health leaders who earn community trust don't wait for the community to find them — they reach out. And the conversation they start becomes the foundation for decisions that hold.
The legitimacy risk no one names out loud

You can check the consultation box. But if the communities most affected weren't meaningfully reached, you already know what comes next.

Healthcare leaders feel this pressure even when they don't name it. A major health decision — a service change, a budget reallocation, a new program — made without genuine community input is a decision waiting to be challenged. The low-turnout open house that looked credible but wasn't. The web survey that attracted only the already-engaged. The community that wasn't reached and didn't stay quiet.

We understand that pressure. We've built the model to resolve it — not paper over it.

How we serve healthcare organizations

Every engagement type, fully managed.

From annual Open Board Forums to 48-hour emergency health broadcasts, Converso handles every detail so your team focuses on the conversation.

Open Board Forums

Statutory public accountability meetings — live Q&A, in-session polls on health priorities, simultaneous online streaming. Full verbatim transcript for the public record. Delivered across multiple regions annually.

Explore Meetings →

Public Health Emergency Response

Pandemic response, outbreak notifications, vaccination campaigns — rapid-deploy town halls with your CMO, health officer, and elected officials. On air in 48–72 hours from brief. Telephone-first means no one left out.

Explore Emergency Response →

Community Health Consultations

Multi-session campaigns gathering community priorities — hospital care, primary care, seniors care, mental health, public health. Structured polling, live Q&A, post-event report ready for the board.

Explore Advocacy →

Physician & Association Advocacy

Medical associations driving public campaigns on healthcare reform. Physician-led town halls reaching tens of thousands of community members per event. Target lists built from landline and cell registries.

Explore Advocacy →

Staff & Physician Town Halls

Internal leadership briefings for large, distributed healthcare workforces. Live Q&A accessible by phone from any location — no app, no login, no barrier.

Explore Meetings →

Health Alerts & Mass Outreach

Robocall, SMS, and IVR for public health notifications, immunization campaigns, and appointment reminders — at the scale a health authority actually needs. Reaches communities without broadband.

Explore Outreach →
Case Study

Ontario Medical Association: "Stop the Crisis" Physician Advocacy Campaign

When Canada's physicians needed to speak directly to patients and communities about the healthcare crisis, the Ontario Medical Association chose telephone town halls as their primary channel.

The OMA's "Stop the Crisis" campaign was a multi-event public advocacy program: physician-led town halls engaging tens of thousands of Ontarians on the state of primary care, hospital capacity, and the family doctor shortage. Converso deployed a 30,000-number call list per event, drawing from both landline and cell registries across target geographies — including communities where a website form would never reach.

The telephone format was a deliberate choice. Doctors needed to reach the patients most affected — including seniors, people with chronic conditions, and rural Ontarians — not the ones most likely to visit a campaign website.

Read the full case study →
Physician-led telephone town hall — OMA Stop the Crisis campaign
10
physician-led public town halls
30K
community members called per event
300K
total phone numbers across the campaign
Case Study

COVID-19 Emergency Health Communications — Across North America

When the pandemic was declared, health authorities needed to reach hundreds of thousands of residents within days — clearly, accurately, and without assuming internet access.

The Challenge

Converso's clients needed to engage with stakeholders, public employees, and residents to provide vital health and safety information that was changing hourly. Residents had numerous questions and concerns that needed to be addressed, rumours dispelled and misinformation mitigated in real time. Many clients wanted to avoid streaming platforms, which present security concerns, as well as accessibility challenges for rural and Indigenous communities with limited internet access and older residents.

The Solution

Converso was retained by government bodies and elected officials across Canada to facilitate critical conversations. With the Government of Alberta, Converso conducted over 50 sessions, including calls with senior political leaders and health officials. Converso also worked with the Alberta Emergency Management Agency to update emergency managers across the province.

The Regional Municipality of Wood Buffalo, encompassing Fort McMurray and much of northeastern Alberta, held 9 stakeholder sessions. Amid COVID, the Municipality was also hit by a catastrophic flood for which Converso facilitated additional events with local officials and disaster relief agencies to assist affected communities. Converso held other COVID-related town halls for several other clients across Canada.

The Results

100+
COVID-related virtual town halls
2M+
phone calls made
15,000+
raised hands across all sessions
65 min
average participant time on the call
Government of Alberta
City of Toronto
Immunize Nevada
City of Corpus Christi
Vancouver Coastal Health
Niagara Health
Regional Municipality of Wood Buffalo
19 to Zero
City of Mississauga
Crisis Preparedness Planning

Converso recommends every health authority and medical association have a virtual town hall component in their crisis response plans before an emergency occurs — pre-approved scripts, designated spokespersons, pre-built call lists of stakeholders that can be pulled and called.

When the next public health crisis hits, the question shouldn't be "how do we reach 100,000 people?" It should be "which script do we activate?" We help you build that readiness now to make sure your stakeholders know the most up to date information as quickly as possible.

Ask about crisis preparedness →
What healthcare clients say

Trust built event by event.

Health authority communications teams don't get second chances. Converso's 100% uptime record and fully managed model are why clients return every year.

★★★★★

"Converso transformed how we connect with the public. The streamlined platform enabled us to engage thousands of Ontarians and gather critical feedback on healthcare in our province. It was a game-changer."

Abid Malik
Director, Government Relations and Advocacy, Ontario Medical Association
How it works

You show up and speak to your audience. We handle everything else.

Converso is not a platform your communications team configures. It's a fully managed service, staffed by experienced professionals from the first planning call to the final board-ready report.

1

Tell us about your event

Share your audience, timeline, and goals. We scope it and return a proposal within one business day.

2

We design and produce everything

Scripting, spokesperson briefing, dial list, operator training, live facilitation — fully managed. Your team stays focused on the message.

3

You show up and lead

You bring the clinical authority and the mandate. We make sure every physician or member who needs to be heard gets the chance.

Ready to talk?

Know what your community actually thinks. Start here.

Tell us about your event — audience, timeline, and goals. We'll scope it and return a proposal within one business day.

Picture the end of the call: your community on the line, questions answered live, leadership with a clear picture of what the people they serve actually think — and a full record delivered by morning.

Going through the motions → Leading with confidence.

Organizations that genuinely hear from the people they serve don't just make better decisions — they build the trust to lead.

Start the conversation

20 minutes. We'll scope your event and tell you exactly what it takes to reach your community live.

Book a 20-minute conversation →

We respond within one business day. No obligation.