Case Studies

Real events. Real clients. Real results.

600+ events since 2016. Here are the stories behind the numbers — from wildfire evacuations to budget consultations, from ratification votes to public health town halls.

Featured — Emergency Response
Government · Emergency Response

Fort McMurray Wildfire — 17 events in 30 days

May–June 2016. The largest wildfire evacuation in Canadian history. 58,000 residents displaced. The Premier of Alberta needed to speak directly to evacuees spread across the province — with no reliable way to reach them all. Converso deployed within days and produced 17 live town halls in 30 consecutive days, working directly with the Premier, Deputy-Premier, Minister of Municipal Affairs, and the Public Affairs Bureau.

17
Emergency events
30
Consecutive days
58K
Residents reached
4
Senior officials on the line
Download Case Study (PDF) → Emergency Response Service →
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Every sector. Every event type. Proven results.

Government Budget Consultation

Government of Alberta — Annual Budget Town Halls

21 events × 180,000 dials (2016–2024). 4,104,000 total numbers reached. 285,236 total participants. 3,940 questions asked. 27.2% average participation rate. Canada's most comprehensive telephone budget consultation series.

4.1M
Total dials
285K
Participants
Read case study →
Government Budget Consultation

City of Toronto — 2025 Budget Consultation

288,521 numbers called. 29,589 total participants (27,329 phone + 2,260 online). 794 questions asked. Average 21 minutes on phone. 36.15% participation rate — among the highest ever recorded for a large-scale Canadian telephone engagement event.

36%
Participation rate
29K
Participants
See Government page →
Government Emergency

COVID-19 Emergency Response — 40+ events

40 events for the Government of Alberta (March–July 2020). Region of Durham: 100,000 residents in a single 90-minute session. City of Mississauga: 5 COVID town halls with Mayor, CMO, and hospital CEO. Wood Buffalo: 26 flood recovery events reaching 40,000 citizens.

40+
Emergency events
100K
Single session
See Emergency Response →
Healthcare Advocacy

OMA "Stop the Crisis" — 10-Event Advocacy Campaign

Ontario Medical Association's physician-led public advocacy campaign. 10 telephone town halls reaching 30,000 community members per event. 300,000 total numbers across the campaign. Physicians advocating directly for healthcare system reform — live, two-way, with real community Q&A.

300K
Total numbers
10
Events
Case study coming soon
Unions Bargaining

AUPE — Alberta's Largest Union

Four units. Fourteen engagements. 42 town halls. 95,579 voices. Telephone and online town halls designed around the realities of members' working lives — day shifts, night shifts, rotations — so every member could join a session timed for them.

42
Town halls
95,579
Voices heard
Read case study →
Government Emergency

RMWB — 2020 Flood Recovery (26 Events)

Regional Municipality of Wood Buffalo — 26 events May–September 2020 engaging approximately 40,000 citizens about flood recovery and mitigation timelines. Event formats included community town halls, employee town halls, media conference calls, and Council Meeting broadcasts — all delivered in a single 5-month crisis period.

26
Events
40K
Citizens engaged
Download case study (PDF) →
Government Stakeholder

Government of Alberta — 90+ Stakeholder Events

In addition to the Annual Budget Town Hall series, Converso has delivered 90+ stakeholder-specific town halls for the Government of Alberta (2020–2025) — targeted engagement with specific communities, industries, and interest groups on policy issues across the province.

90+
Stakeholder events
5+
Years of partnership
See Government page →
Government Vendor of Record

City of Mississauga — Vendor of Record 2016–2027

11-year vendor of record relationship with the City of Mississauga. 5 COVID-19 town halls featuring Mayor Bonnie Crombie, City Councillors, the Chief Medical Officer, and the local hospital CEO. Ongoing budget consultations and public engagement events across the region.

11yr
Vendor of record
5
COVID events
See Government page →
Indigenous AGM

Heiltsuk Nation — People's Assembly from the coast

How a remote First Nation ran fully participated assemblies with members scattered across BC — by phone and video, reaching community members wherever they live.

BC
Central coast
AGM
Full participation
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Government Emergency

Fort McMurray Wildfire — Emergency Communications 2016

The costliest natural disaster in Canadian history. The Government of Alberta ran 17 telephone town halls in 30 days, reaching 161,233 evacuees scattered across the country — with Premier Notley, the Red Cross, RCMP, and insurance experts answering questions live.

161K
Evacuees reached
17
Events in 30 days
Download case study (PDF) →
Political Member Engagement

Progressive Conservative Party of Manitoba — Member Town Halls

Large-scale telephone town halls engaging PC Manitoba members across the province, connecting party leadership directly with members in every riding.

MB
Province
Political
Sector
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Government Budget Consultation

Government of Alberta — Post-Budget Consultation

Follow-up telephone town halls with Albertans after the provincial budget — giving residents a direct line to government to ask questions and share feedback on budget decisions.

AB
Province
Gov
Sector
Read case study →
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